What do I need to understand before choosing a strategy?
The questions to answer before you commit to any strategy: what must be true about your market, structure and position first.
Most strategies fail before they start, because they answer the wrong question. PreStrategy is the thinking that comes first: what must be true about your market, your structure and your position before any plan makes sense. This section covers the questions owners and leaders should answer before they commit money, people and time to a direction.